Why humor is essential in PR and how to use it
Look at your content. Now back at me. If you start using humor in your content, you’ll be following in the footsteps of brand geniuses like Old Spice and Poo Pourri. When used correctly, humor can elevate your sales and brand image. However, you should follow a few guidelines,
Haley Tyler is public relations major from Colorado who works as an assistant editor at Osmond Marketing. When she’s not drooling over Vogue articles or painting, you can find her in the mountains or reading a Dan Brown novel.
