BYU broadcasting content director teaches messaging tips

Are your messages resonating with your clients and audiences? If not, Scott Swofford, director of content for BYU Broadcasting, has the advice you’re looking for.

First, make your messages relevant. Your messages should stand out in stories. Second, be innovative — do something no one ...

How to develop a viral video plan

How do you get J.K Rowling to tweet about your video and get more than 6 million views in just two weeks? KFaceTV, creators of “Dark Lord Funk,”a viral video that aired March 23, 2015 accomplished just this.

The task may seem daunting but you can create a video as successful ...