Are your messages resonating with your clients and audiences? If not, Scott Swofford, director of content for BYU Broadcasting, has the advice you’re looking for.
First, make your messages relevant. Your messages should stand out in stories. Second, be innovative — do something no one
Hannah Childs is a public relations student at Brigham Young University. She works as magazine editor for BYU’s TWO magazine, Housing Guide and New Student Orientation. She is a member of BYU’s honor society for mass communication and journalism, Kappa Tau Alpha. She is from Gunnison, a small Utah town that has more cows than people. As the youngest of five, she had to learn fast to keep up with her siblings. She loves to dance, ride horses and play tennis.