Three PR skills to learn from Apple vs. FBI

The dispute between Apple and the FBI has created a national debate, but there are some PR skills to be learned from the case.

1: Know your rights

Apple was put in a difficult situation in the case against the FBI.

Apple was put in a difficult situation in the case against the FBI. (Twitter, @Vircom_Inc)

The FBI is fighting Apple on the basis of the All Writs Act, claiming that Apple needs ...

How to post online to avoid a PR disaster

Posting online may seem simple, but there is a lot more thought that goes in to it than you might think. PR disasters are seen all the time on social media, whether it is an offensive tweet, a misunderstood hashtag or bad spelling and grammar. The following infographic gives basic guidelines ...

Getting past the fluff: Posting social media content that matters

Posting effective social media is a lot harder than one might think. How many times have you seen a post from a company that does not match their brand or comes across as superficial? Creating a post on social media that not only resonates with your audience but also helps to build your ...