PR: the business of people

Although I sell suits, my official title at Men's Wearhouse is Wardrobe Consultant. I make suggestions about style and fit based on years of experience. I pride myself on giving my customers world-class customer service, which has taught me a lot about PR. Photo credit: Calvin Petersen, 2016.

Although I sell suits, my official title at Men’s Wearhouse is Wardrobe Consultant. I make
suggestions about style and fit based on years of experience. I pride myself on giving my customers
world-class customer service, which has taught me a lot about PR. Photo credit: Calvin Petersen, 2016.

“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales,” said salesman extraordinaire Zig Ziglar. If this is true, there isn’t ...

Putting on your best face: Mr. Potato Head and personal branding

Mr. Potato Head is Hasbro’s celebrated toy that allows players to change facial features and accessories. Image retrieved Oct. 18, 2016 from Twitter.

Mr. Potato Head is Hasbro’s celebrated toy that allows players to change facial features and accessories. (Image retrieved Oct. 18, 2016 from Twitter.)

“Hey Hamm. Look, I’m Picasso!” declared Mr. Potato Head in Pixar’s 1995 hit Toy Story. Mr. Potato Head fascinated me as a child because he could become whoever he wanted simply by rearranging his facial features or putting on new costumes. While we may not ...

Little-known Provo auto shop provides world-class customer service

This one-of-a-kind Baja Beetle was the great project of my teenage years. More than eight years later, it’s still my daily driver. (Source: Jackson Zollinger, 2014)

This one-of-a-kind Baja Beetle was the great project of my teenage years. More than eight years later, it’s still my daily driver. (Source: Jackson Zollinger, 2014)

PR is built on the foundational traits of transparency and authenticity, traits that we almost never associate with mechanic shops. For this reason, if there’s one thing I’ve dreaded more than final exams this semester, it’s taking my 1974 VW Beetle to be ...

PR wisdom from Capitol Hill

Matt Whitlock gives a “thumbs up” while talking about the exciting field of public relations in a presentation to BYU students on Oct. 13, 2016. (Source: Calvin Petersen)

Matt Whitlock gives a “thumbs up” while talking about the exciting field of public relations in a presentation to BYU students on Oct. 13, 2016. (Source: Calvin Petersen)

Former BYU graduate Matt Whitlock, now press secretary for Senator Orrin Hatch, returns to BYU with wisdom for PRSSA students about developing qualities that make marketable PR professionals. Whitlock shared three characteristics for success: the ability to write ...