Coin collections and customer connections

When it comes to moving and buying a new home, it seems like Murphy’s law sometimes kicks into hyper drive. For Michael Sears, it all came down to one piece of paper. There were a lot of complicated details, but suffice it to say that without that one piece of paper, there would ...

Taking a stand without tipping the boat: Strategic planning for sensitive PR issues

We live in a complex society. New thoughts and ideas trend daily, and it may be difficult to tell what stand to take on issues. Apple or the FBI? Trump or Clinton? Did Kesha actually get raped? Were Erin ...

Spilling social secrets: Becoming an expert in social media (without wasting time)

In the fast-paced world of social media, new platforms come out and new trends surge almost daily.  With these changes, PR professionals must rise to a difficult challenge: adapt faster. You could spend all day on the Internet trying to stay current on issues and trends and still ...

PR fiascos from 2015: 3 steps to turn your 2016 crisis into an opportunity

2015 was a year full of scandals, situations gone wrong and dumb mistakes. Now, we’ve all heard that history repeats itself, so let’s take a look at last year’s PR fiascos. Instead of repeating history, maybe we can find a way to learn from it. As we approach a 2016 filled with ...