You know those 44.8 million followers that Zendaya has on Instagram? They are all watching her every move, every decision she makes, and are being influenced by her. But did you know that those fans have a story to tell? The reactions they have to her posts and her life can tell you a lot about how they interact as fans. They can provide valuable information to you as a PR professional; information you may not find elsewhere. Here are five things you can learn from a celebrity fandom.
- What style of celebrity interview people like
One of the most common ways a celebrity gains a following is by utilizing press tours and giving interviews. It can help the celebrity get their name out to the public, provides publicity and content and even let fans get to know him or her on a more personal level. There are certain celebrities who only give interviews to select networks; there are others that love to chat with anyone and everyone regarding their projects and life.
By seeing how fans react to certain interviews will tell you how those fans like to be involved in a celebrity’s life. You can find out demographic information, technological abilities and interview preferences. Pay attention to those reactions, then you know how to better equip your celebrity with fan interactions. Adweek believes that Q & A’s will be the preferred celebrity interview method over discussion or group interviews. Does how your celebrity’s fandom react support this theory?
- How a celebrity should interact with fans
Maybe your client became a star overnight; maybe your client has slowly been growing a following for several years. Whatever the case may be, there are clear rules that need to be set when interacting with fans. A great example of someone who knows and respects his fan base is Sebastian Stan. He is caring and compassionate towards his fans, but he keeps things appropriate and respectful. See how fans react to interaction and then advise your client on what is working and what isn’t.
- Who the influencers are and what they can do for you
Influencers can play a major role within a fandom. They are aware of the fans reactions, aware of potential problems rising with a celebrity and can influence the fandom with their opinion and thoughts. Lo, currently @tomhollandsmood on Instagram, has been involved with fandoms since 1988 beginning with New Kids on the Block.
Since then, she has been in fandoms with celebrities including Jimmy Fallon, Benedict Cumberbatch, and Harry Styles. Currently, she is heavily involved with the Tom Holland fandom, also known as “Hollanders.” She has an impressive 11.7K followers and has become a central figure among fans.
In her experience, influencers can be a major help to celebrities. When asked what someone like herself can do, she responded “Promote! Also, give feedback and represent fandom opinions on the artist’s work.”
There is power in influencers and they are a tool that any celebrity can utilize.
- How to prepare a celebrity for fan interactions based on social media trends
It is no secret that a celebrity’s fandom can be crazy. Remember those 44.8 million followers Zendaya has? Can you imagine how some of them would react if they met or even saw her in person? Look at their comments, their likes, their fan accounts and even their personal accounts. The information you will gather is invaluable. If you know very well that your client’s fan base are young girls 12-15, you will know how to advise your client on interactions. Take a look at these positive celebrity interactions with fans- you want this kind of positive PR for your client.
- What they like, follow and post has a ripple effect on their fans
Did you know Instagram has this fancy tool that shows in real time what people are liking and who they are following? Fans watch this and are very aware of what a celebrity is paying attention to. How does it look if your male celebrity only follows sexy bikini models and likes endless photos of gorgeous girls and nothing else?
While it is everyone’s own decision on what he or she likes and follow, people will notice this. If your fandom is 12 to 15-year-old girls who are impressionable, what are they going to think by seeing all those likes and accounts? Keep things clean, positive and neutral when your client is active on social media. Here are some examples of times a celebrity inappropriately posted. You never know the effect that they will have, try to make that effect as positive as you can.
There are many things a fan base can teach you, all you have to do is open your eyes and listen to their responses. These five things are small and simple but will become a powerful tool in your PR arsenal.
Written by Jaycee Brown