Pokémon Go has exploded into our culture like a level six Volcanion. If you didn’t understand that reference, you might want to consider studying up on this worldwide phenomenon. It could be a valuable tool for your business to catch the attention of Pokémon Go’s most loyal trainers –millennials.
Besides brand loyalty, millennials are often early adopters and can lead other demographics to your business. The way to the millennials’ hearts is through their entertainment, so here are three ways you can use Pokémon Go to your advantage.
Be on the app
It is easy to hear about a trend and casually reference it in order to attract attention. But that only goes so far. Pokémon Go opens up a whole new level of interaction with your target audience. You don’t need to be the best player to create an account specifically for your business.
There are plenty of opportunities for in-game interaction between players, and as trainers interact with a player named [insert your business name here], they will remember. The app also allows you to name your Pokémon and leave them at different gyms, so name your Pokémon things that will catch attention and get the word out about your business.
- Set lures close to your business
Pokémon Go is all about catching animated creatures called Pokémon. Because it is an augmented reality game, players need to be moving around in reality to find these creatures virtually. In the game, there is an opportunity to set 30 minute “lures” that attract Pokémon to your location, thus attracting players to your location in an attempt to capitalize on the lure.
“When there are lures nearby, tons of people go to them. And it’s a fun atmosphere, a bunch of strangers getting together and playing Pokémon. It’s definitely somewhere I want to be,” said Natalie Rust, a junior studying exercise science at Brigham Young University.
By setting a Pokémon lure at or near your business, you are really setting a millennials lure that will lead to increased foot traffic and exposure.
- Offer game-themed rewards
Pokémon Go isn’t just a game, but a phenomenon with its own unique culture. You can tap into that culture by providing rewards that cater to it. For example, some local restaurants offer discounts to trainers of different teams depending on the day.
You can also offer freebies or samples that correlate with the type of Pokémon a player has, or even just offer a discount for playing the game at your business. If millennials know they are getting real-life rewards in addition to in-game rewards, they are more likely to come to you.
Millennials often hear from older generations that their hobbies and interests are a waste of time. The generation playing Pokémon Go values being valued, and showing this customer base that you care about what they care about will attract them to you. As you take the effort to connect with your audience by creating a Pokémon Go account for your business, setting lures close to your business and offering game-themed rewards, you will go from “Millennial Trainer” to “Millennial Master.”
Amanda Jacobsmeyer is a senior in the Public Relations program at Brigham Young University from Overton, Nevada. She is currently working as a teacher at the Missionary Training Center in Provo, Utah. She also works as a public relations specialist for The Allazo Group, an educational conglomerate. Amanda loves all things British, having “jam sessions” with her friends, and anything sugary. She is also an outspoken nerd and quotes movies in every conversation. Amanda is aspiring to work in the music industry as a public relations professional and event manager.