5 skills PR pros can use to accomplish their New Year’s resolutions

Do you remember those ambitious goals you made when the New Year began? If you’re anything like me, your New Year’s resolutions have been put on the back burner to make time for school, work and ski season.

Now is a great time to refocus on your resolutions and see how to better make time for them. Little did you know, as a PR professional, you already posses the very tools and habits you need to accomplish these resolutions. Incorporate one or two of the tips below to start accomplishing your New Year’s goals instead of procrastinating until next year.

1. Social Media

Hayley Tyler

This post, by fitness expert Kayla Itsines, is a great example of the kind of motivation you can find from following social media accounts that promote accomplishing your goals. (https://www.facebook.com/k.itsines/?fref=ts).

Social media is one of the easiest professional tools you can use in your personal life as you work on your resolutions. Use platforms like Instagram, Facebook and Twitter to follow brand ambassadors and people that motivate you to work on your goals.

For example, if you’re trying to live a healthier lifestyle, follow fitness experts like Kayla Itsines, who regularly post workout and nutrition tips and quotes. If you want to learn to play the guitar, follow your favorite musicians so you’re constantly reminded of your end goal. Seeing social media posts throughout your day will help keep your goals in the forefront of your mind.

2. Budget

This tip is specific to anyone hoping to spend a little less this year. As a public relations expert, you’ve got experience budgeting for events or campaigns as well as knowledge on how to make the most out of that budget.

Try going through your own expenses as if you are your own client. Make a budget and identify areas you can afford to cut back or add to. Evaluate your progress each week to stay on track.

3. Calendar

When talking about why his resolutions keep ending up on the backburner, Forbes contributor Rich Winley says, “It all came down to sacrifice. I wasn’t willing to make time for it.  I then realized that I had a lot of frivolous things taking up my time, and that if I eliminated one of them I would be able to fit my Spanish lessons into my schedule.”

As a public relations expert, scheduling and maintaining an updated calendar is crucial for meeting deadlines and making consistent progress. This action can also be applied to your personal life.

Break down each of your goals into specific and measurable actions you need to accomplish daily, weekly and/or monthly. Incorporate each of these into your personal calendar to meet regular milestones until you complete your goal, and, as Wiley recommends, eliminate activities that waste time throughout the day.

For example, if your resolution is to read more, replace thirty minutes of television or surfing the web every day with reading. You’ll use your time more effectively and begin to see progress in no time!

4. Follow-up

Whether it’s networking, contacting media outlets or evaluating a campaign, follow-up is a necessary skill for any public relations pro. You can also use it to hold yourself accountable as you work on accomplishing your New Year’s resolutions.

Find a friend to check in with you each week and talk about what progress you’ve made. Also discuss where you can improve and what you will do better the next week. Knowing you’ll be reporting on your efforts and having a friend’s support will motivate you to work hard.

5. Write

I write. You write. We all write. Why not put your writing skills to use as you work on your goals? Consider making a blog or journal to keep a record of your progress. This will help you to hold yourself accountable. You can take time to reflect on your progress, where you can improve and what else you can do to stay motivated. You can also evaluate whether or not your goal is realistic or if it needs tweaking to be more effective.

As a public relations expert, you’ve got a lot of tools to help you accomplish company goals. Try putting these tools to use as you accomplish your own goals and resolutions this year. It’s never too late to get back on track.

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