PRSSA National Conference: Big data skills make you stand out

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Marketing and advertising technology are beginning to merge in the social media world, and employees need to know how to use it.

Social media is an ever growing industry, and just understanding its principles isn’t enough to create engaging social content anymore. According to Devon Wijesinghe, Insightpool CEO, we will create more data in the next year, than we have in the ...

#PRprochat: 3 ways social media is changing PR

The digital age is here. It’s more important than ever to know how to present a brand online and use the digital media for public relations. What better way is there to learn about digital PR than a tweet chat?

Carrie Morgan, a PR consultant ...

The ins and outs of the 2015 PRSSA National Conference

More than 1,000 PR students from across the world converged on Atlanta, Georgia in November — enjoying all the city has to offer, from chicken and waffles to the World of Coca-Cola.

(Photo credit: Andrew Cook)

Gathered together, BYU PR students smile as they wait for the “Night Among the Stars Awards” ceremony and dinner on Monday night. (Photo credit: Andrew Cook)

But food and beverage were not their prime concerns; it was the 2015 Public Relations Student Society ...