Ketchum global partner Hilary Hanson McKean advised millennials and leaders at the PRSSA National Conference to speak up and stand out as they rise to the top.
While some speakers address millennials, highlighting our obsession with social media and how we’re going to change the world, McKean spoke or the rising generation as “entry-level CEOs.”
Here are three of McKean’s several tips on how to speak up and stand out to manage your own personal brand.
1. Raise your hand
During McKeans career, she was willing to raise her hand when no one else would. She volunteered to travel for the company, opening doors and eventually leading to her success as a PR professional.
“Everything that happened to me was because I was willing to raise my hand,” McKean said. “The people who put themselves forward are the ones we fall in love with.”
Being willing to do something no one else will do, will set you apart from the competition. Don’t be afraid to try something new.
2. Balance your feed
Everyone blends together and it’s really hard to break through. Figure out how to stand out.
McKean used “Pitch Perfect” to describe how to stand out. At the beginning, the Barton Bellas were all the same, and they consistently lost. When each individual personality began to shine, they finally started winning.
“It’s okay to be interesting and fun,” McKean said. Showcase your interests and knowledge. Post articles that shows you as a person and as a professional … when you are interesting, we are interested.”
3. Package yourself
You are in charge of your success. Use the tools to make yourself look good and advance in your career.
Promote and advocate yourself — basically merchandise yourself. Do this by creating a professional network. McKean said it’s OK to highlight your success and talk about your strengths.
“If you want it, don’t wait for someone to make it happen for you. Don’t be afraid to ask for the next thing,” McKean said.
McKean concluded her address by saying, “You will do the work you are meant to do. You are entry level CEOs. You have worked hard … you are strong enough and good enough.”
“Speak up and stand out.”