Are your messages resonating with your clients and audiences? If not, Scott Swofford, director of content for BYU Broadcasting, has the advice you’re looking for.
First, make your messages relevant. Your messages should stand out in stories. Second, be innovative — do something no one else has done. Third, be clear — communicate what you mean to communicate.
Swofford has experience working on award winning TV programs like “Studio C” and “American Ride.” He also produced the “I’m a Mormon,” campaign for the LDS Church Missionary Department. All three of these projects helped him create relevant messages and become an effective communicator.
Be an effective communicator by understanding your client’s goals. Use their goals to enhance your messaging. Have a communication strategy that will resonate with your audience. Communicate effectively to meet the needs of your clients and publics. By becoming a successful communicator, opinion leaders will take notice.
The best communicators send messages by telling stories to their audience. Through storytelling and using Swofford’s tips your messages will resonate with your clients and your publics, making them happy.
Hannah Childs is a public relations student at Brigham Young University. She works as magazine editor for BYU’s TWO magazine, Housing Guide and New Student Orientation. She is a member of BYU’s honor society for mass communication and journalism, Kappa Tau Alpha. She is from Gunnison, a small Utah town that has more cows than people. As the youngest of five, she had to learn fast to keep up with her siblings. She loves to dance, ride horses and play tennis.
