“By the seat of your pants” research won’t fly you to the top

You’re an in-house public relations manager. Your boss comes to you with a problem so you plan a miracle campaign to fix it. The tactics are professional grade, each media channel corresponds perfectly with your segmented publics and, most importantly, you stayed under budget. Great! This ...


Megan Wald was born near Chicago and grew up in Arizona. Her down time consists of reading, playing the piano and watching movies. Megan also considers herself an amateur artist. Such passions and talents allow her to exercise creativity constantly. She learns quickly in and out of the office. (And is currently learning how to write computer code.) Megan is searching for opportunities to learn and develop as a communications professional.

5 steps to win arguments and avoid conflict using PR

As we read in 1 Corinthians 13:11, “When I was a child, I talked like a child, I thought like a child, I reasoned like a child. When I became a man, I set aside childish ways.” Right?


An adult who doesn’t reason “like a child” is a refreshing abnormality ...


My name is Kayla Ellis, I’m a Senior studying PR at BYU. I’m currently the Marketing Assistant for BYU Career Services where I work with the Events Coordinator to initiate and carry out projects and campaigns for the office. Working here has given me a real passion for professional development and business casual attire. I hope to intern in Seattle next summer before starting my full-time employment. I seek to influence people, help people, and create things in all of my personal and professional endeavors. Eventually I can see myself owning a non-profit or business along those lines. I could also see myself as “The New Oprah.” Outside of my scholastic and professional life I like to rock climb (but only inside) and to read (mostly self-help, Harry Potter, and C.S. Lewis). However, my main hobby is eating and I have a food blog to prove it.

Snapchat: The Millennial’s News

Snapchat is a social media application known for its “self-destructing” photos and videos. (Source: Stocksy)

Snapchat is a social media application known for its “self-destructing” photos and videos.
(Source: Stocksy)

Snapchat’s “self destructing” photos and videos skyrocketed the application into popularity among millennials.  Four years later, Snapchat is implementing social movements and newsworthy information through international ...


Victoria Anne Vincent is studying Business Management and Communications at Brigham Young University. She enjoys playing sports, learning about different cultures, and experiencing new places around the world.

Bikini Body Guide: a fitness revolution

McRoberts (pictured) credits her dramatic transformation to the Bikini Body Guide. (Source: Tommy Garcia)

McRoberts (pictured) credits her dramatic transformation to the Bikini Body Guide.
(Source: Tommy Garcia)

Another season, another wardrobe and another diet to follow. It’s no surprise that with the change in seasons comes a plethora of new diet fads that crowd the female population. However, what happens when a diet plan becomes more than a seasonal trend? Or when ...


Since a young age, I have been fascinated with the power of effective communication and strategic planning. Growing up in an entrepreneurial home, I have witnessed stumbles, triumphs and countless steps in between. I found those transitional steps to be greatest building blocks to my academic and professional career, as they have shown me that success isn’t given, it’s earned; victory isn’t spontaneous, it’s planned; and teamwork isn’t optional, it’s essential. I appreciate the public relations field as it enables me to pursue business aspirations through building and sustaining relationships with others, which I consider to be the most imperative purpose in my life. Since I have begun studying public relations, I consider my life to be one huge group project- full of plot-twists, rough drafts and awarding challenges- I couldn’t love it more.