Ninety percent of PR professionals feel strong research is necessary but only 55 percent actually do it. (Photo Source:

“By the seat of your pants” research won’t fly you to the top

You’re an in-house public relations manager. Your boss comes to you with a problem so you plan a miracle campaign to fix it. The tactics are professional grade, each media channel corresponds perfectly with your segmented publics and, most importantly, you stayed under budget. Great! This …

Potential leaders of the free world, Donald Trump and Hillary Clinton, duking it out 
like 4th graders on national television (Source:

5 steps to win arguments and avoid conflict using PR

As we read in 1 Corinthians 13:11, “When I was a child, I talked like a child, I thought like a child, I reasoned like a child. When I became a man, I set aside childish ways.” Right? Wrong. An adult who doesn’t reason “like a child” is a refreshing abnormality …