Scott Houghton (far left) runs the marketing aspect of Higher Plane with his father Lee Houghton, CEO, and brother Cole Houghton, Director of Sales. (Source: gohigherplain.com)

Building awareness for your budding business

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations …

PR within PR? Inception! (Photo source: Tumblr.)

Manipulating PR out of a mess

Masters of manipulation. Spin doctors. Both terms refer to those working in public relations, but neither one really gets the whole picture – at least not in the correct “frame,” anyway. The public relations industry is often accused of “spin” and “manipulation.” PR’s bad …