Outdoors company, REI, proves that being different counts by shutting it’s doors on Black Friday to promote spending time outside.
Attribution: Lauren Anderson

6 tips to survive and thrive in the public relations industry

When I began my academic journey to study public relations (PR), I was a wide-eyed sophomore at Brigham Young University (BYU). I was ready to get to work and get my hands dirty in the field that people deemed as “manipulative.” Manipulative? Please, more like strategic. However, in retrospect …