Illumibowl has a motion activated light that changes colors every few seconds. (PC: Illumibowl)

For PR grads: Learning the media-tier system from a toilet night light company

It was 3:00 a.m. when the call of mother nature rumbled in the stomach of Wendy Hale. This call wasn’t an unusual occurrence. It normally happened at least once a night. As she got out of bed, she began the sluggish journey across the room and into the bathroom. She moved through …

PR pitching secrets reporters want you to know

Whether she’s on an aircraft carrier in the middle east for a month, interviewing 117 people for a downtown mall opening or creating time lapse videos of freeway demolition, Leigh Gibson knows what it takes to craft a story worth reading. While Gibson graduated in journalism and traveled …

Leigh Gibson was hired as an account director for Intrepid Agency in August 2011. (Photo courtesy of Intrepid)

3 tips to pitch a story right

Leigh Gibson, account director at Intrepid, “lived and breathed” journalism before she went into public relations. Having experience in both worlds, Gibson knows the ins and outs of pitching stories to the media. In her relationship with the media, Gibson lives by what she calls …