Snapchat: The Millennial’s News

Snapchat is a social media application known for its “self-destructing” photos and videos. (Source: Stocksy)

Snapchat is a social media application known for its “self-destructing” photos and videos.
(Source: Stocksy)

Snapchat’s “self destructing” photos and videos skyrocketed the application into popularity among millennials.  Four years later, Snapchat is implementing social movements and newsworthy information through international ...

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Victoria Anne Vincent is studying Business Management and Communications at Brigham Young University. She enjoys playing sports, learning about different cultures, and experiencing new places around the world.

Millennials: Gotta Catch ‘Em All!

Pokémon Go has exploded into our culture like a level six Volcanion. If you didn’t understand that reference, you might want to consider studying up on this worldwide phenomenon. It could be a valuable tool for your business to catch the attention of Pokémon ...

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Amanda Jacobsmeyer is a senior in the Public Relations program at Brigham Young University from Overton, Nevada. She is currently working as a teacher at the Missionary Training Center in Provo, Utah. She also works as a public relations specialist for The Allazo Group, an educational conglomerate. Amanda loves all things British, having “jam sessions” with her friends, and anything sugary. She is also an outspoken nerd and quotes movies in every conversation. Amanda is aspiring to work in the music industry as a public relations professional and event manager.

Why are millennials feeling the Bern?

If you could picture the millennials’ ideal candidate, who would you imagine? Certainly, you wouldn’t picture an ornery 74-year-old man with grey, ruffled hair and glasses. Yet, here he is.

Bernie Sanders isn’t just ahead of the polls with millennials. He’s absolutely crushing them. ...

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Ashley Frost is an aspiring public relations professional with a zeal for writing and a passion for life. Although she is a dedicated student, she doesn’t spend all her time with her nose in her books. She is a political junky, Netflix enthusiast, loving wife, and the world’s proudest aunt. She loves PR and believes that words have power to change the world.

How to resurrect a brand like Old Navy

JStone / Shutterstock.com Old Navy is back and better than ever. How did the brand become relevant again? (JStone / Shutterstock.com)

Old Navy has completely reinvented itself. From the foam flip-flops and Fourth of July shirts to the perfect fitted pant and wearable dresses, the mass retailer is no longer just mom’s favorite store.

How did this brand, formerly on life support, transform into the go-to shop for young, ...

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Megan, a public relations major, works as a social media manager by day and shops online clearance sections by night. She’s an advocate for gluten-free treats. You can find her reading the latest Mindy Kaling book or creating a tasteful collage wall.