Visual content is key to building a successful twitter account. (Source: http://gizmodo.com/5904107/100-tips-from-a-professional-photographer)

7 ways to lose your Twitter following in 10 days

There are plenty of articles out there on how to build engagement, gain followers and promote your business on various social media platforms. But have you ever considered that some of your practices on Twitter might actually be driving your client base away or otherwise hurting …

Some of the Ninjago LEGO figurines Luka played with, pixabay.com

Loyalty like Lego: Gaining customer trust piece by piece

Losing a prized possession is always devastating. From losing a wedding ring to misplacing a LEGO figurine, we can all recall that frantic panic and that gut-wrenching feeling when something dear to us went missing. In this case, we could only dream our situation was like that of Luka Apps …

Phil Knight originally wanted to name his company “Division Six.” Fortunately, someone suggested the name Nike and it stuck. (Nike.com)

How storytelling built Nike’s shoe empire

Phil Knight hates advertising. You read that right. Phil Knight, the founder of Nike, hates advertising. The idea seems counterintuitive. Nike is one of the world’s most iconic brands ever. It’s hard to go anywhere without seeing the familiar Nike swoosh on someone’s shoes or a billboard …

Digital marketing helps companies maintain customer relationships across all platforms by analyzing different methods and marketing campaigns. (Pixabay, FirmBee)

Wallaroo Media Shares Importance of Digital Marketing and Social Media

Have you ever wondered how to give your business or start up a face-lift? In Wallaroo Media’s Intro to Digital Marketing & Social Media Braid Workshop, employees Jeff Rose and Adam Durfee discussed how to effectively use different digital marketing and social media strategies to advertise …