Experience with HTML coding and the Adobe Creative suite is a huge resume booster. (pexels.com)

How to nail the bottom line

Thanks to the decline of traditional advertising and the rise of social media, young public relations professionals with technical experience are in high demand. While successful companies know the value of good public relations, quantifying that value can be difficult. “At the end of …

Illumibowl has a motion activated light that changes colors every few seconds. (PC: Illumibowl)

For PR grads: Learning the media-tier system from a toilet night light company

It was 3:00 a.m. when the call of mother nature rumbled in the stomach of Wendy Hale. This call wasn’t an unusual occurrence. It normally happened at least once a night. As she got out of bed, she began the sluggish journey across the room and into the bathroom. She moved through …

Visual content is key to building a successful twitter account. (Source: http://gizmodo.com/5904107/100-tips-from-a-professional-photographer)

7 ways to lose your Twitter following in 10 days

There are plenty of articles out there on how to build engagement, gain followers and promote your business on various social media platforms. But have you ever considered that some of your practices on Twitter might actually be driving your client base away or otherwise hurting …