Building awareness for your budding business

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations ...


James Collard is a public relations student from Kaysville, Utah. He recently finished an internship with the Public Affairs Department of the Church of Jesus Christ of Latter-day Saints and is currently working as writer on BYU’s College of Physical and Mathematical Sciences marketing team.  James is the type of person that enjoys travelling and exploring new places; unfortunately, time and finances don’t always allow him to do those things. In those cases, James turns to Netflix to bring him happiness.

Why you need PR and marketing before you graduate



At some point in your educational career, you have probably considered changing from your dream major in hopes of a better job. The fear of not making enough for a living can cause you to second guess the true value of what you love to do, and leave you thinking ...

How to nail the bottom line

Thanks to the decline of traditional advertising and the rise of social media, young public relations professionals with technical experience are in high demand. While successful companies know the value of good public relations, quantifying that value can be difficult. “At the end of ...

Jacob is a public relations major and a graphic designer for BYU athletics. He loves film, design, good books, and sports. In his spare time he enjoys playing board games and spending time with friends and family.

For PR grads: Learning the media-tier system from a toilet night light company

It was 3:00 a.m. when the call of mother nature rumbled in the stomach of Wendy Hale.

This call wasn’t an unusual occurrence. It normally happened at least once a night. As she got out of bed, she began the sluggish journey across the room and into the bathroom. She moved through ...


Hudson McKay is a student at Brigham Young University and currently serves on the PRSSA board as vice president of member services. When he’s not writing online marketing campaigns or blog posts, you can find him climbing up mountains, being with friends, and crunching on as much flavored ice that he can get his hands on.