Scott Houghton (far left) runs the marketing aspect of Higher Plane with his father Lee Houghton, CEO, and brother Cole Houghton, Director of Sales. (Source: gohigherplain.com)

Building awareness for your budding business

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations …