Old Spice knew its audience well enough to create a viral campaign that entertained current and potential customers, as well as motivated them to actually purchase their product.

Why humor is essential in PR and how to use it

Look at your content. Now back at me. If you start using humor in your content, you’ll be following in the footsteps of brand geniuses like Old Spice and Poo Pourri. When used correctly, humor can elevate your sales and brand image. However, you should follow a few guidelines …

Designing a social media strategy for your company overall, and for individual campaigns, can help you avoid PR disasters. (www.ocama.org)

Unfashionable mistakes made in fashion PR: 4 steps to avoid them

As mentioned in my previous post, the fashion industry has a longstanding trend of making poor PR decisions. So, what’s the secret to avoiding these mistakes? A number of tips are out there, but here are five you can count on to help you catch those unfashionable decisions before …

A screenshot of Kesha’s Twitter profile, in which she’s been regularly thanking her supporters. (Twitter, @Kesha)

4 PR lessons we can learn from Kesha’s legal battle

Innocent or guilty? Kesha has been in the media spotlight before for her edgy pop music, but today her media attention comes from a legal battle that has communication professionals hanging at her every move. The pop star claimed Dr. Luke, her producer, sexually abused and threatened …