Matt Wald bought his wife's ring at Forge Jewelry Works because of a recommendation from a friend. He then referred two more paying customers and received $100 off another purchase.

Diamonds: The way to your customers’ hearts

It’s that time. You know she’s the one. You talked to her dad. You’ve planned the best proposal ever – new suit, flowers, secret photographers and videographers, that park bench where you first met. It will be perfect. She’s sure to say yes. You’re only …

Benjamin Wilson claims to have used Uber over 10 times while on a business trip to Paris in September 2016. (Photo Credit: Benjamin Wilson)

What Uber can teach us about good public relations

CEO of Microsoft, Bill Gates, once said, “Your most unhappy customers are your greatest source of learning.” The multibillion-dollar transportation network Uber has definitely tapped into this fact. Director of marketing at ITN International Benjamin Wilson is a loyal Uber …

This one-of-a-kind Baja Beetle was the great project of my teenage years. More than eight years later,                                       it’s still my daily driver. (Source: Jackson Zollinger, 2014)

Little-known Provo auto shop provides world-class customer service

PR is built on the foundational traits of transparency and authenticity, traits that we almost never associate with mechanic shops. For this reason, if there’s one thing I’ve dreaded more than final exams this semester, it’s taking my 1974 VW Beetle to be …