Designing a social media strategy for your company overall, and for individual campaigns, can help you avoid PR disasters. (www.ocama.org)

Unfashionable mistakes made in fashion PR: 4 steps to avoid them

As mentioned in my previous post, the fashion industry has a longstanding trend of making poor PR decisions. So, what’s the secret to avoiding these mistakes? A number of tips are out there, but here are five you can count on to help you catch those unfashionable decisions before …