Kourtney Kardashian’s first pregnancy makes headlines in every major magazine, increasing the public’s interest in the family and their now semi-relatable lives. (Photo Credit: New York Daily News)

What the Kardashians can teach us about good public relations

Whether you love them or you hate them, there’s no way you don’t know them. The Kardashian name has become a household term used all throughout America and the world. So how, you may ask, did this family become so famous? Well, they don’t sing, act, or have …

Old Navy is back and better than ever. How did the brand become relevant again? 
(JStone /Shutterstock.com)

How to resurrect a brand like Old Navy

Old Navy is back and better than ever. How did the brand become relevant again? (JStone / Shutterstock.com) Old Navy has completely reinvented itself. From the foam flip-flops and Fourth of July shirts to the perfect fitted pant and wearable dresses, the mass retailer is no longer just mom’s favorite store. How did this brand, formerly[…]

IMG_9808

PRSSA National Conference: Tips for upcoming fashion PR pros

Theo Tyson, founder of trinity productions, is a thought leader in the world of fashion PR. Beyond event planning, publicity and parties, Tyson creates custom experiences for her clients. In addition to her content presented at the 2015 …