Illumibowl has a motion activated light that changes colors every few seconds. (PC: Illumibowl)

For PR grads: Learning the media-tier system from a toilet night light company

It was 3:00 a.m. when the call of mother nature rumbled in the stomach of Wendy Hale. This call wasn’t an unusual occurrence. It normally happened at least once a night. As she got out of bed, she began the sluggish journey across the room and into the bathroom. She moved through …

Old Spice knew its audience well enough to create a viral campaign that entertained current and potential customers, as well as motivated them to actually purchase their product.

Why humor is essential in PR and how to use it

Look at your content. Now back at me. If you start using humor in your content, you’ll be following in the footsteps of brand geniuses like Old Spice and Poo Pourri. When used correctly, humor can elevate your sales and brand image. However, you should follow a few guidelines …

Lessons learned: The do’s of social media management

Every day, more than 70 million photos are shared on Instagram, 500 million messages are tweeted and content is shared over 1 billion times through Facebook. With so much information being shared daily, how is it possible to get your brand heard above all the social media clutter? It may …

A screenshot of Kesha’s Twitter profile, in which she’s been regularly thanking her supporters. (Twitter, @Kesha)

4 PR lessons we can learn from Kesha’s legal battle

Innocent or guilty? Kesha has been in the media spotlight before for her edgy pop music, but today her media attention comes from a legal battle that has communication professionals hanging at her every move. The pop star claimed Dr. Luke, her producer, sexually abused and threatened …