Millennials trust bloggers insights and consider them to be authentic (Flickr.com)

A digital generation: How to brand toward millennials

If you were to describe one thing that has changed the most in this generation, what would it be? Think back to only a decade ago where cell phones like the Motorola Razr were all the craze. Smartphones were nonexistent, which meant the only way to use the Internet was through a computer. Can …

(Interns that understand pitching to bloggers will be more prepared for their internship programs. PC: Flickr)

For interns: 4 ways to target bloggers for your employer

At the beginning of the semester, I started as a PR and marketing intern with a rapidly-growing product company. I was excited to put into practice all of the classroom skills and theories I had learned. After a few days of getting adjusted, the CEO of the company pulled me into …

man-coffee-cup-pen1

3 essentials to increase your blog readership

It takes more than just 10,000 hours of practice to make you an expert. Becoming a recognized expert in your subject also takes a dedicated effort to build your credibility. What you include in your blog post will determine your credibility with your readers. Applying three principles to …