taylor-swift

Implementing PR tactics as memorable as Taylor Swift’s lyrics

PR efforts often crash and burn. But do you want to know how to navigate the storms of public opinion? Be authentic. Consider the reigning likability queen — Taylor Swift. She’s constantly getting positive media attention. She’s the <a href="http://www.cnn.com/2015/09/10/entertainment/taylor-swift-instagram/ …

The three-finger salute signifies unity between the districts in "The Hunger Games." (Josh Thomas)

Marketing tips from ‘The Hunger Games’ will help your brand ‘catch fire’

Every Everdeen-loving, Capitol-loathing Hunger Games fan is assuredly excited for the final piece of the movie series, “The Hunger Games: Mockingjay Part 2,” which premieres Nov. 20. The release is sure to bring out zealous fanatics everywhere. The powerful Hunger Games movement might …