Get creative with the way you use Pokémon Go to promote your business. (Source: creativeagencysecrets.com)

How to use Pokémon Go to promote your business

What do you do when the virtual world collides with the real world? You catch ‘em all. At least that’s what the 21 million daily active users of Pokémon Go do. Pokémon Go is an app that uses the GPS on your device to create a first of its kind, virtual reality …

Derrick Royce, Chief Experience Officer at Aptive Environmental, found success in developing and maintaining beneficial relationships. (Photo courtesy of Derrick Royce)

How to maintain and create beneficial relationships

At 36 years old, Derrick Royce has never once had to submit a résumé for any job. Royce, Chief Experience Officer at Aptive Environmental, has held multiple high profile jobs throughout his career and attributes much of this to his ability to maintain beneficial relationships. Royce shares how …

Sometimes making the right educational choices is difficult. (PC: Ijmaki, Pixabay)

For PR grads thinking about a master’s degree (Part 1)

A common question that PR grads hear towards the end of their bachelor’s degree is “Are you going to go back to school? Students are constantly trying to weigh the ROI of higher education. There seems to be a trend that more and more students are choosing to go back to school. Statistics …