BYU Communications intern Brooke Adams researches different social media trends. These trends can be through various platforms, including YouTube. (McKann Hanseen)

Beyond the coffee runs: Best practices for today’s social media interns

Gone are the days when an intern is solely a warm body for coffee runs and menial tasks an employer doesn’t want to do. Many of today’s best communications internships employ interns to handle social media for companies. The responsibilities range anywhere from managing corporate …

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How college Football teams are using public relations

Huddles, Heismans and homecoming games — they’re all part of the buzz surrounding college football, so how is PR used to make them happen? From writing and publishing game recaps to facilitating preseason events, college teams’ PR staff have endless behind-the-scenes work. Promoting …

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Implementing PR tactics as memorable as Taylor Swift’s lyrics

PR efforts often crash and burn. But do you want to know how to navigate the storms of public opinion? Be authentic. Consider the reigning likability queen — Taylor Swift. She’s constantly getting positive media attention. She’s the <a href="http://www.cnn.com/2015/09/10/entertainment/taylor-swift-instagram/ …