Building awareness for your budding business

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations ...

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James Collard is a public relations student from Kaysville, Utah. He recently finished an internship with the Public Affairs Department of the Church of Jesus Christ of Latter-day Saints and is currently working as writer on BYU’s College of Physical and Mathematical Sciences marketing team.  James is the type of person that enjoys travelling and exploring new places; unfortunately, time and finances don’t always allow him to do those things. In those cases, James turns to Netflix to bring him happiness.

Manipulating PR out of a mess

Masters of manipulation. Spin doctors. Both terms refer to those working in public relations, but neither one really gets the whole picture – at least not in the correct “frame,” anyway.

The public relations industry is often accused of “spin” and “manipulation.” PR’s bad ...

Why you need PR and marketing before you graduate

(Source: shutterstock.com)

(Source: shutterstock.com)

At some point in your educational career, you have probably considered changing from your dream major in hopes of a better job. The fear of not making enough for a living can cause you to second guess the true value of what you love to do, and leave you thinking ...

PR: the business of people

Although I sell suits, my official title at Men's Wearhouse is Wardrobe Consultant. I make suggestions about style and fit based on years of experience. I pride myself on giving my customers world-class customer service, which has taught me a lot about PR. Photo credit: Calvin Petersen, 2016.

Although I sell suits, my official title at Men’s Wearhouse is Wardrobe Consultant. I make
suggestions about style and fit based on years of experience. I pride myself on giving my customers
world-class customer service, which has taught me a lot about PR. Photo credit: Calvin Petersen, 2016.

“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales,” said salesman extraordinaire Zig Ziglar. If this is true, there isn’t ...

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Calvin Petersen is a senior studying public relations and business at Brigham Young University. He currently works at Men’s Wearhouse as a wardrobe consultant and can be seen driving around Provo, Utah, in his 1974 Volkswagen Beetle painted red, orange and yellow. He loves a project and is determined to not give up until his vision becomes reality. He is interested in branding and is preparing to work in marketing or corporate communications after graduation.