Skullcandy connects with its customers through all sorts of methods, including promotions like this one. (Source: Skullcandy Twitter Page)

A headphone company’s quest to build trust

As an aspiring musician, Jimmy Davidson’s need for music surpasses the average listener. He is continually listening to new artists and albums in order to provide himself with the inspiration he needs to write new tunes. “I use [headphones] every day, multiple …

Pokémon Go players are on the move. Using the app can move them in your direction. (Source: Pexels.com)

Millennials: Gotta Catch ‘Em All!

Pokémon Go has exploded into our culture like a level six Volcanion. If you didn’t understand that reference, you might want to consider studying up on this worldwide phenomenon. It could be a valuable tool for your business to catch the attention of Pokémon …

Illumibowl has a motion activated light that changes colors every few seconds. (PC: Illumibowl)

For PR grads: Learning the media-tier system from a toilet night light company

It was 3:00 a.m. when the call of mother nature rumbled in the stomach of Wendy Hale. This call wasn’t an unusual occurrence. It normally happened at least once a night. As she got out of bed, she began the sluggish journey across the room and into the bathroom. She moved through …