Kourtney Kardashian’s first pregnancy makes headlines in every major magazine, increasing the public’s interest in the family and their now semi-relatable lives. (Photo Credit: New York Daily News)

What the Kardashians can teach us about good public relations

Whether you love them or you hate them, there’s no way you don’t know them. The Kardashian name has become a household term used all throughout America and the world. So how, you may ask, did this family become so famous? Well, they don’t sing, act, or have …

BYU Communications intern Brooke Adams researches different social media trends. These trends can be through various platforms, including YouTube. (McKann Hanseen)

Beyond the coffee runs: Best practices for today’s social media interns

Gone are the days when an intern is solely a warm body for coffee runs and menial tasks an employer doesn’t want to do. Many of today’s best communications internships employ interns to handle social media for companies. The responsibilities range anywhere from managing corporate …

Old Navy is back and better than ever. How did the brand become relevant again? 
(JStone /Shutterstock.com)

How to resurrect a brand like Old Navy

Old Navy is back and better than ever. How did the brand become relevant again? (JStone / Shutterstock.com) Old Navy has completely reinvented itself. From the foam flip-flops and Fourth of July shirts to the perfect fitted pant and wearable dresses, the mass retailer is no longer just mom’s favorite store. How did this brand, formerly[…]


Jump, jump! HIGH Fitness makes fitness fun again

Getting in shape is no easy feat. It takes blood, sweat and tears to tone up and trim down. What if there was a better way? Last January, fitness instructor Melissa Allen began a lifestyle change that resulted in a 40-pound loss. After excelling at the basics of getting in shape — changing …