Scott Houghton (far left) runs the marketing aspect of Higher Plane with his father Lee Houghton, CEO, and brother Cole Houghton, Director of Sales. (Source: gohigherplain.com)

Building awareness for your budding business

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations …

PR within PR? Inception! (Photo source: Tumblr.)

Manipulating PR out of a mess

Masters of manipulation. Spin doctors. Both terms refer to those working in public relations, but neither one really gets the whole picture – at least not in the correct “frame,” anyway. The public relations industry is often accused of “spin” and “manipulation.” PR’s bad …

Ninety percent of PR professionals feel strong research is necessary but only 55 percent actually do it. (Photo Source: altmf.com)

“By the seat of your pants” research won’t fly you to the top

You’re an in-house public relations manager. Your boss comes to you with a problem so you plan a miracle campaign to fix it. The tactics are professional grade, each media channel corresponds perfectly with your segmented publics and, most importantly, you stayed under budget. Great! This …

Potential leaders of the free world, Donald Trump and Hillary Clinton, duking it out 
like 4th graders on national television (Source: Giphy.com)

5 steps to win arguments and avoid conflict using PR

As we read in 1 Corinthians 13:11, “When I was a child, I talked like a child, I thought like a child, I reasoned like a child. When I became a man, I set aside childish ways.” Right? Wrong. An adult who doesn’t reason “like a child” is a refreshing abnormality …