Ninety percent of PR professionals feel strong research is necessary but only 55 percent actually do it. (Photo Source: altmf.com)

“By the seat of your pants” research won’t fly you to the top

You’re an in-house public relations manager. Your boss comes to you with a problem so you plan a miracle campaign to fix it. The tactics are professional grade, each media channel corresponds perfectly with your segmented publics and, most importantly, you stayed under budget. Great! This …

Matt Wald bought his wife's ring at Forge Jewelry Works because of a recommendation from a friend. He then referred two more paying customers and received $100 off another purchase.

Diamonds: The way to your customers’ hearts

It’s that time. You know she’s the one. You talked to her dad. You’ve planned the best proposal ever – new suit, flowers, secret photographers and videographers, that park bench where you first met. It will be perfect. She’s sure to say yes. You’re only …

Previous presidential candidates Hillary Clinton and Donald Trump committed some communications errors that could have been easily avoided. (Photo Source: Common Dreams)

4 lessons Clinton and Trump should have learned from “The West Wing”

The whirlwind of presidential election news, opinions, polls and debates that dominated the news cycle recently came to an end, but we can still learn from the communications successes and failures each campaign experienced. Here, we’re going to focus more on correcting …