Scott Houghton (far left) runs the marketing aspect of Higher Plane with his father Lee Houghton, CEO, and brother Cole Houghton, Director of Sales. (Source: gohigherplain.com)

Building awareness for your budding business

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations …

Skullcandy connects with its customers through all sorts of methods, including promotions like this one. (Source: Skullcandy Twitter Page)

A headphone company’s quest to build trust

As an aspiring musician, Jimmy Davidson’s need for music surpasses the average listener. He is continually listening to new artists and albums in order to provide himself with the inspiration he needs to write new tunes. “I use [headphones] every day, multiple …