Bradley PR

1410-04 107 editBradley Public Relations Agency is BYU’s student-run, professionally managed PR firm. It provides clients with research, ideas and usable tactics while helping students gain real-world experience before graduation.

Client work can be performed in either the agency or PR program classes. Classroom projects focus on specific client needs, either research or strategic planning. The agency handles projects that require a bit of both and/or execute actual tactical needs.


Key Services

-Research

Screen Shot 2015-09-24 at 11.17.35 AMWe offer both qualitative (e.g. focus groups, personal interviews) and quantitative research (e.g. surveys, content analyses) to better understand your target audiences’ needs and perceptions. Our students analyze the data and present valuable, actionable reports. Our eye-tracking equipment allows us to give direct data about how effective ads and websites are.

-Strategic Planning

We teach a nationally recognized matrix system to define specific audiences, develop targeted messages and offer ideas to deliver them.

-Implementation

Our students gain experience by implementing tactics, including:

Content creation—Clients have engaged us to write blogs, board profiles and manage social media calendars.

Event planning—We have helped plan and run promotional spots at sporting events and brand launches.

Media—We create media lists, media pitches and monitor placements.


Resources and Technologies

We offer software and technologies for social media tracking, survey design and analysis, media monitoring and media list building, and eye-tracking.

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