How to maintain and create beneficial relationships

Derrick Royce, Chief Experience Officer at Aptive Environmental, found success in developing and maintaining beneficial relationships. (Photo courtesy of Derrick Royce)

Derrick Royce, Chief Experience Officer at Aptive Environmental, found success in developing and maintaining beneficial relationships. (Photo courtesy of Derrick Royce)

At 36 years old, Derrick Royce has never once had to submit a résumé for any job. Royce, Chief Experience Officer at Aptive Environmental, has held multiple high profile jobs throughout his career and attributes much of this to his ability to maintain beneficial relationships.

Royce shares how to cultivate and nurture relationships as well as some of the perks he has seen in his life because of his ability to do so.

How to maintain

Royce is a very busy executive at Aptive Environmental. With limited time on his hands, he has developed three ways to maintain contact with his network.

First, the most basic way to maintain a relationship, is being connected to people on social media. “This is the low hanging fruit,” said Royce.

At the next level, Royce recommends taking time to send an email, a book recommendation, a Ted Talk or something that is relatable to them. This is a way to be more genuine and show your connections that you are thinking about them and you desire to help them.

Finally, Royce recommends setting goals to connect with past relationships.

“It is a great lunchtime activity,” said Royce. “Breaking bread with people is the best way to rekindle relationships.”

Royce also recommends having a planner and carving out time for these connections. “If you want to maintain relationships, you have to add strength to those relationships,” said Royce.

Another great suggestion mentioned in a Forbes article by Mike Muhney, CEO and co-founder of VIPOrbit, is to obtain an organizing tool that allows you to write down and remember things about people. Muhney does this to ensure he stays in touch with all of his contacts.

How to create                                           

“I am so passionate about LinkedIn,” said Royce. “Facebook and Instagram are for closer friends and family, LinkedIn is for professional relationships.” Royce suggests building up your LinkedIn profile and making it complete is key for future PR professionals.

“Always have a personal message with any invite,” said Royce. “This shows the person you are trying to connect with that you value this connection.”

Royce recommends hand picking students in your classes who you feel you can work with in the future. Connect with professors and with those who you have done service or charity work with in the past. Royce also suggests trying to link with authors of books that have inspired you, or owners of companies that you are interested in with personal messages.

Benefits of maintaining relationships

While many would believe that the biggest benefit of maintaining relationships would be receiving help or gain, Royce believes otherwise.

“My satisfaction comes from helping or reaching out to people and being resourceful to them,” said Royce. “I am more interested in developing family like relationships than what I can get out of them.”

There are many benefits that come from relationships, however, the friendship itself is the most valuable. These are relationships built on trust and two-way communication. A couple times a month Royce claims he is introducing people to opportunities.

Developing relationships is worth the time and Derrick Royce is living proof that every minute spent will be worth your while.

Jarom is from Sierra Vista, Arizona and is a full time student at Brigham Young University, Provo studying Public Relations with a minor in Spanish. He enjoys anything basketball and if he is not at school studying, you can find him in the Richards Building playing basketball.
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