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You’re an in-house public relations manager. Your boss comes to you with a problem so you plan a miracle campaign to fix it. The tactics are professional grade, each media channel corresponds perfectly with your segmented publics and, most importantly, you stayed under budget. Great! This …
As we read in 1 Corinthians 13:11, “When I was a child, I talked like a child, I thought like a child, I reasoned like a child. When I became a man, I set aside childish ways.” Right? Wrong. An adult who doesn’t reason “like a child” is a refreshing abnormality …
Snapchat’s “self destructing” photos and videos skyrocketed the application into popularity among millennials. Four years later, Snapchat is implementing social movements and newsworthy information through international …
Another season, another wardrobe and another diet to follow. It’s no surprise that with the change in seasons comes a plethora of new diet fads that crowd the female population. However, what happens when a diet plan becomes more than a seasonal trend? Or when …
Students gain real-world experience before graduation
by generating research, ideas and usable tactics for clients
We offer both qualitative and quantitative research to better understand your target audiences’ needs and perceptions.
We teach a nationally recognized matrix system to define specific audiences, develop targeted messages and offer ideas to deliver them.
Our students gain experience by implementing tactics. They write blogs and press releases, create media pitches and plan brand launches.
We offer software and technologies for social media tracking, survey design and analysis, media monitoring and media list building, and eye-tracking.
PR faculty from BYU's School of Communications
Current and past clients
Thatcher+Co.Strategic Communications Firm
UDOTUtah Department of Transportation
UN FoundationPublic Charity
Real Salt LakeProfessional Soccer Club
AllstatePersonal Lines Insurer
VivintHome Security and Automation
Marriott InternationalInternational Hospitality Company
CotopaxiOutdoor Gear & Apparel