student-run,
professionally-managed
public relations
READ THE LATEST BLOG POSTS
“By the seat of your pants” research won’t fly you to the top
You’re an in-house public relations manager. Your boss comes to you with a problem so you plan a miracle campaign to fix it. The tactics are professional grade, each media channel corresponds perfectly with your segmented publics and, most importantly, you stayed under budget. Great! This …
5 steps to win arguments and avoid conflict using PR
As we read in 1 Corinthians 13:11, “When I was a child, I talked like a child, I thought like a child, I reasoned like a child. When I became a man, I set aside childish ways.” Right? Wrong. An adult who doesn’t reason “like a child” is a refreshing abnormality …
Snapchat: The Millennial’s News
Snapchat’s “self destructing” photos and videos skyrocketed the application into popularity among millennials. Four years later, Snapchat is implementing social movements and newsworthy information through international …
Bikini Body Guide: a fitness revolution
Another season, another wardrobe and another diet to follow. It’s no surprise that with the change in seasons comes a plethora of new diet fads that crowd the female population. However, what happens when a diet plan becomes more than a seasonal trend? Or when …
key services
Students gain real-world experience before graduation
by generating research, ideas and usable tactics for clients
Research
We offer both qualitative and quantitative research to better understand your target audiences’ needs and perceptions.
Strategic Planning
We teach a nationally recognized matrix system to define specific audiences, develop targeted messages and offer ideas to deliver them.
Implementation
Our students gain experience by implementing tactics. They write blogs and press releases, create media pitches and plan brand launches.
Resources
We offer software and technologies for social media tracking, survey design and analysis, media monitoring and media list building, and eye-tracking.
professional staff
PR faculty from BYU's School of Communications
Lincoln Hubbard
Pamela Brubaker
Erin Goff
Portfolio
Current and past clients
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Thatcher+Co.
Strategic Communications Firm -
UDOT
Utah Department of Transportation -
UN Foundation
Public Charity -
Real Salt Lake
Professional Soccer Club -
Allstate
Personal Lines Insurer -
Vivint
Home Security and Automation -
Marriott International
International Hospitality Company -
Cotopaxi
Outdoor Gear & Apparel