student-run,
professionally-managed
public relations
READ THE LATEST BLOG POSTS
Learning to Scale PR Ladders Like Jeff Pizzino
Long before he could call himself “CEO,” Jeff Pizzino was living in a small Italian-American community in Milwaukie, Wisconsin with his family in 1916. His grandfather moved his family there from Italy when Pizzino’s father was very young, and his family has been living there ever …
From Dentistry to Director of Communications
How does someone go from receiving a degree in dental technology to working in marketing and communications for the rest of her career? As an adolescent, Tennille Wanner found herself needing orthodontic work like most teenagers do. She was always concerned about her teeth and throughout …
The Value of Caring About Your Clients
In our modern world, your clients are used to receiving quality service—fast. Every company—including yours—has a goal to provide a better product than its competitors. But how many companies focus on actually becoming friends with their clients? How many clients and customers walk …
Professional Spotlight: Cody Craynor
Cody Craynor is not just the Senior Manager of Strategic Analysis for The Church of Jesus Christ of Latter-day Saints (LDS) in their Public Affairs department, he is an excellent communicator and he is a world renown bead maker! Craynor is married with three kids and he met his wife while …
key services
Students gain real-world experience before graduation
by generating research, ideas and usable tactics for clients
Research
We offer both qualitative and quantitative research to better understand your target audiences’ needs and perceptions.
Strategic Planning
We teach a nationally recognized matrix system to define specific audiences, develop targeted messages and offer ideas to deliver them.
Implementation
Our students gain experience by implementing tactics. They write blogs and press releases, create media pitches and plan brand launches.
Resources
We offer software and technologies for social media tracking, survey design and analysis, media monitoring and media list building, and eye-tracking.
professional staff
PR faculty from BYU's School of Communications
Lincoln Hubbard
Pamela Brubaker
Erin Goff
Portfolio
Current and past clients
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Thatcher+Co.
Strategic Communications Firm -
UDOT
Utah Department of Transportation -
UN Foundation
Public Charity -
Real Salt Lake
Professional Soccer Club -
Allstate
Personal Lines Insurer -
Vivint
Home Security and Automation -
Marriott International
International Hospitality Company -
Cotopaxi
Outdoor Gear & Apparel