student-run,
professionally-managed
public relations
READ THE LATEST BLOG POSTS
What Uber can teach us about good public relations
CEO of Microsoft, Bill Gates, once said, “Your most unhappy customers are your greatest source of learning.” The multibillion-dollar transportation network Uber has definitely tapped into this fact. Director of marketing at ITN International Benjamin Wilson is a loyal Uber …
6 tips to survive and thrive in the public relations industry
When I began my academic journey to study public relations (PR), I was a wide-eyed sophomore at Brigham Young University (BYU). I was ready to get to work and get my hands dirty in the field that people deemed as “manipulative.” Manipulative? Please, more like strategic. However, in retrospect …
The sweet rewards of newsjacking
The internet is a crazy place. You never know what’s going to go viral. Let’s be honest, nobody saw Harambe, Alex from Target or Left Shark coming. But when the entire country seems to be focused on one aspect of the news or pop culture, you’ve got to take …
How to shoot and edit your first video
Video is the new communication channel. On social platforms, it boasts twelve hundred percent more shares than text and image-based content combined, and it’s changing the way the internet works. Syndcast predicts that seventy-four percent of all internet traffic in 2017 will be video. Chances …
key services
Students gain real-world experience before graduation
by generating research, ideas and usable tactics for clients
Research
We offer both qualitative and quantitative research to better understand your target audiences’ needs and perceptions.
Strategic Planning
We teach a nationally recognized matrix system to define specific audiences, develop targeted messages and offer ideas to deliver them.
Implementation
Our students gain experience by implementing tactics. They write blogs and press releases, create media pitches and plan brand launches.
Resources
We offer software and technologies for social media tracking, survey design and analysis, media monitoring and media list building, and eye-tracking.
professional staff
PR faculty from BYU's School of Communications
Lincoln Hubbard
Pamela Brubaker
Erin Goff
Portfolio
Current and past clients
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Thatcher+Co.
Strategic Communications Firm -
UDOT
Utah Department of Transportation -
UN Foundation
Public Charity -
Real Salt Lake
Professional Soccer Club -
Allstate
Personal Lines Insurer -
Vivint
Home Security and Automation -
Marriott International
International Hospitality Company -
Cotopaxi
Outdoor Gear & Apparel