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Utah is most often known for skiing, Mormons, large families and national parks. In recent years, the beehive state has also made huge steps towards becoming an economic powerhouse by using very specific PR strategies. As a result, Utah has been voted as the best …
Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations …
Masters of manipulation. Spin doctors. Both terms refer to those working in public relations, but neither one really gets the whole picture – at least not in the correct “frame,” anyway. The public relations industry is often accused of “spin” and “manipulation.” PR’s bad …
Don’t we all wish we could have a guidebook to help us figure out our relationships? Maybe just a quick warning ahead of time about the type of person we’re about to get involved with? Well boys, if you’re dating, or about to date a public relations girl, you’re in the right place …
Students gain real-world experience before graduation
by generating research, ideas and usable tactics for clients
We offer both qualitative and quantitative research to better understand your target audiences’ needs and perceptions.
We teach a nationally recognized matrix system to define specific audiences, develop targeted messages and offer ideas to deliver them.
Our students gain experience by implementing tactics. They write blogs and press releases, create media pitches and plan brand launches.
We offer software and technologies for social media tracking, survey design and analysis, media monitoring and media list building, and eye-tracking.
PR faculty from BYU's School of Communications
Current and past clients
Thatcher+Co.Strategic Communications Firm
UDOTUtah Department of Transportation
UN FoundationPublic Charity
Real Salt LakeProfessional Soccer Club
AllstatePersonal Lines Insurer
VivintHome Security and Automation
Marriott InternationalInternational Hospitality Company
CotopaxiOutdoor Gear & Apparel