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As an aspiring musician, Jimmy Davidson’s need for music surpasses the average listener. He is continually listening to new artists and albums in order to provide himself with the inspiration he needs to write new tunes. “I use [headphones] every day, multiple …
Public relations can take you a lot of places. Whether you want to be hired at your dream firm or start your own business after you graduate, these 10 things will help prepare you to be successful in whatever you decide to do. Develop a marketable skill to set you apart from other candidates PR[…]
If you have ever found yourself sucked into hours of video streaming after sitting down to watch “just one episode” of your favorite show, you have Netflix to thank (or curse) for that. But Netflix did not become the king of video streaming and the “Next Episode” button by chance. <p …
The whirlwind of presidential election news, opinions, polls and debates that dominated the news cycle recently came to an end, but we can still learn from the communications successes and failures each campaign experienced. Here, we’re going to focus more on correcting …
Students gain real-world experience before graduation
by generating research, ideas and usable tactics for clients
We offer both qualitative and quantitative research to better understand your target audiences’ needs and perceptions.
We teach a nationally recognized matrix system to define specific audiences, develop targeted messages and offer ideas to deliver them.
Our students gain experience by implementing tactics. They write blogs and press releases, create media pitches and plan brand launches.
We offer software and technologies for social media tracking, survey design and analysis, media monitoring and media list building, and eye-tracking.
PR faculty from BYU's School of Communications
Current and past clients
Thatcher+Co.Strategic Communications Firm
UDOTUtah Department of Transportation
UN FoundationPublic Charity
Real Salt LakeProfessional Soccer Club
AllstatePersonal Lines Insurer
VivintHome Security and Automation
Marriott InternationalInternational Hospitality Company
CotopaxiOutdoor Gear & Apparel