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CEO of Microsoft, Bill Gates, once said, “Your most unhappy customers are your greatest source of learning.” The multibillion-dollar transportation network Uber has definitely tapped into this fact. Director of marketing at ITN International Benjamin Wilson is a loyal Uber …
When I began my academic journey to study public relations (PR), I was a wide-eyed sophomore at Brigham Young University (BYU). I was ready to get to work and get my hands dirty in the field that people deemed as “manipulative.” Manipulative? Please, more like strategic. However, in retrospect …
The internet is a crazy place. You never know what’s going to go viral. Let’s be honest, nobody saw Harambe, Alex from Target or Left Shark coming. But when the entire country seems to be focused on one aspect of the news or pop culture, you’ve got to take …
Video is the new communication channel. On social platforms, it boasts twelve hundred percent more shares than text and image-based content combined, and it’s changing the way the internet works. Syndcast predicts that seventy-four percent of all internet traffic in 2017 will be video. Chances …
Students gain real-world experience before graduation
by generating research, ideas and usable tactics for clients
We offer both qualitative and quantitative research to better understand your target audiences’ needs and perceptions.
We teach a nationally recognized matrix system to define specific audiences, develop targeted messages and offer ideas to deliver them.
Our students gain experience by implementing tactics. They write blogs and press releases, create media pitches and plan brand launches.
We offer software and technologies for social media tracking, survey design and analysis, media monitoring and media list building, and eye-tracking.
PR faculty from BYU's School of Communications
Current and past clients
Thatcher+Co.Strategic Communications Firm
UDOTUtah Department of Transportation
UN FoundationPublic Charity
Real Salt LakeProfessional Soccer Club
AllstatePersonal Lines Insurer
VivintHome Security and Automation
Marriott InternationalInternational Hospitality Company
CotopaxiOutdoor Gear & Apparel